what's wonderful?
Applies to all of us.
I was talking with someone about an ad campaign I thought was mediocre (at best).
I understand I might’ve been wrong, but I shared the reasons for my conclusion and the person homed in on one—“Well, what’s wrong with that?”
So I shared what I thought and it had me thinking. Maybe a better question here is “What’s right with that?” I get the original question but I wonder if the team who put the work together asked themselves at the end, “What’s good about this?”
Better yet, the 212 reach—“What’s wonderful about this?”
Wouldn’t that kind of check help push the work to a better place? Did the group who put this campaign together ask themselves something like this or trust an AI model to give it that hollow try?
Again, this applies to all work.
We can all reach more often. We can all push ourselves by asking when we feel we’ve finished something, “What’s wonderful about this?” That’s what gets us to something special.
That’s what helps us get to the progress we love—all of the amazing stuff that’s around us. Like the device I’m writing this on or the platform you’re reading it on.
What’s wonderful about this?
It’s so much more fun.
(As is the fact, that that was coincidentally 212 words.)